Lloret de Mar ended 2016 with 1,288,098 visitors and 5,884,557 overnight stays. These figures, provided by National Statistics Institute (INE), are for the total number of visitors and overnight stays in hotels, holiday apartments and campsites over the course of the year. These figures do not include the occupancy of the 2,616 private dwellings in the town registered for tourist use, with an estimated total capacity of 15,860 bed places, since it has not yet been possible to establish a data collection system for this type of accommodation.
Of the total number of visitors registered by the INE, 93.6% stayed in hotels, 4.2% in holiday apartments and 2.2% on campsites.
As regards hotel occupancy, Lloret de Mar welcomed 1,205,495 visitors in 2016, who amassed a total of 5,502,421 overnight stays. These figures represent an increase of 7.7% and 7.6%, respectively, in respect of 2015. The importance of international visitors to Lloret de Mar is worth highlighting, given that 66% of hotel guests came from outside Spain.
In respect of nationalities, 2016 saw an unchanged top five in the ranking of outbound markets: Spain, with 413,134 visitors (323,227 from Catalonia and 89,907 from the rest of Spain), France, with 255,674 visitors, the UK, with 93,271 visitors, Germany, with 90,845 visitors, and Belgium, with 52,972 visitors.
The growth registered in 2016 was distributed positively in all the main markets except Poland, which was the eighth most important outbound market in 2016, falling from sixth position in 2015 with a reduction of 9.7%. Among the markets that showed growth in 2016 were Russia, seventh in the ranking of outbound countries with 43,843 visitors and an increase of 19%; Italy, in sixth position with 49,155 visitors and an increase of 31.7%; and the Netherlands, in ninth position with 29,415 visitors and an increase of 49%.
Holiday apartments and campsites
This is the first year for which the data of holiday apartments and campsites has also been incorporated in the results. Data for these types of accommodation is only available for periods when it is significant and according to the length of their respective seasons, which are shorter than the hotel season.
In total, holiday apartments welcomed 54,778 visitors between April and October, generating 260,091 overnight stays. The leading countries in terms of visitors who chose this type of accommodation were France, the Netherlands, Spain and the UK.
Campsites welcomed 27,825 visitors in 2016, generating 122,045 overnight stays. Visitors were mainly from Spain, France, the Netherlands and Germany.
It’s worth noting that the Netherlands, in third position, is one of the leading markets in this type of accommodation, far higher up than the ninth position it occupies in the ranking of outbound markets for the hotel sector.
Other data of interest
As far as RevPAR (revenue per available room) is concerned, the last five years have seen an upward trend, rising from €11.79 to €18.01 in low season (January) and from €61.60 to €77.03 in high season (August).
The average length of stay in hotels was 4.2 days in 2016, an increase on the 3.8 days of 2015.
According to Jaume Dulsat, Mayor of Lloret de Mar, “We’ve closed 2016 with some very positive figures, exceeding 1,200,000 visitors and 5.5 million overnight stays in hotels, continuing the upward trend of recent years. It’s worth highlighting the upturn in the Russian market, which has reversed its downward trend of recent years thanks to growth of 19%, and the importance of our national market, especially Catalonia, which we have to look after since it’s one of the key markets for increasing year-round tourism.”