The motorcycle manufacturer Suzuki has chosen Lloret de Mar for the international presentation of the new model of its SV 650 motorcycle. After studying various locations, accompanied by the Crom Events agency of Lloret, Suzuki opted for Lloret de Mar, specifically the Rigat Park Hotel, which it considered the ideal space for hosting over 250 journalists and distributors travelling from abroad to attend the international presentation of its new product.
The international presentation of the model has been staggered in two stages. The first stage, which took place from 20 February to 2 March, included the unveiling of the new motorcycle in Lloret, attended by six groups of European and Japanese journalists. They had a first look at the new SV 650 and were able to chat with the engineering team behind it. During the second presentation stage, from 7 to 20 March, nine groups of European Suzuki distributors will have the chance to discover and try out this new model, yet to be launched.
In total, over 250 invited journalists and distributors, in a series of two-night stays, will have got the low-down on Suzuki‘s latest model for 2016
This is not the first time a leading automotive company has decided to present a new product in Lloret de Mar. In 2012 Audi chose Lloret for the international presentation of its Audi A1 Sportback. Indeed, Lloret boasts a long association with all things motor related, hosting important motor sports events such as the Costa Brava Historic Rally, now in its 13th year.