Lloret Turisme, Lloret de Mar’s tourism management and promotion body, today launched its new advertising campaign which, under the slogan “Whatever they say, we are very much from Lloret”, emphasises the sense of belonging of its people, showing the pioneering and open character that tourism has given the destination. The Councillor for Tourism, Frederic Guich, stressed that “without a doubt, one of the characteristics of the people of Lloret is that we are very proud of our town, despite the challenges we have to face”.
The campaign, which has visibility in outdoor advertising, radio, digital media and Catalan television, features Lloret residents from different fields and highlights the beauty of its coastline, with Cala Boadella considered one of the most beautiful coves in Europe; its open and pioneering spirit as the first LGBTI tourism destination; and the visits to Lloret of various well-known personalities such as Maradona and Julio Iglesias.
The manager of Lloret Turisme, Elizabeth Keegan, also pointed out that “in a context in which tourism-phobia is a trend, this campaign aims to highlight, in a fun way, all the good things that tourism has brought us and that have made us the city that we are”.
In addition to the advertising campaign, in terms of territorial planning and management, Lloret de Mar has tendered for the Strategic City Plan. In the words of Frederic Guich, 2we are aware that Lloret de Mar has major challenges to face and that the tourist-resident balance is vital for the present and future of the town”. This Strategic City Plan will run until 2035 and will identify, on the one hand, the needs, challenges and opportunities facing the city and, on the other, the interests and projects envisaged to configure a plan of strategic actions aimed at the city model that is agreed upon by all the agents and stakeholders involved and oriented primarily towards the resident-tourist balance, social inclusion and climate change mitigation. It consists of three phases and includes a transversal and integrating vision such as Infrastructure and Urban Planning; Environment and Sustainability; Business, Economy and Employment; Equality, Social Cohesion and Housing; Education, Culture and Sport; Health and Wellbeing; Security and Civil Protection and Technology and Innovation; Regulations and Legal Aspects and Governance and Citizen Participation.
The campaign can be viewed at
