The Mayor of Lloret de Mar, Adrià Lamelas, the Councillor for Tourism, Frederic Guich, and the technical team of Lloret Turisme are currently at the most important European tourism trade fair, the World Travel Market, which is being held in London from 6th to 8th November.
Lloret Turisme, together with the Costa Brava Girona Pyrenees Tourist Board, was present at the Catalonia stand, where it held a series of meetings with tour operators and agents such as Love Holidays, Sunway, Jet2 Holidays, On the Beach, content creators and specialised media and communication agencies such as Avireps and Travelmedia, as well as with the Director General of Tourism of Catalonia, Marta Domènech, the Secretary General of Tourism of the Spanish Government, Rosana Morillo, and the British Consul in Catalonia, Lloyd Millen. The Mayor of Lloret, Adrià Lamelas, explained that “these meetings with the supra-municipal authorities allow us to communicate the new developments and challenges facing the destination, in order to create common synergies and join forces in the same direction, that of promoting environmentally, socially and economically sustainable tourism”.
Several companies from Lloret have also travelled to the British capital to take part in the fair, such as Garbí Hotels, Rosamar Hotels, Marsol Hotels, L’Azure Hotel, H·Top Hotels, Aqua Hotels, Guitart Hotels and the incoming agencies Viajes Olimpia, Traveltec and Evenia Travel Services.
In the words of Elizabeth Keegan, Director of Lloret Turisme: “In the different meetings we have been able to understand that, a priori, the macroeconomic context shows that 2024 will be a year of stabilisation, with data similar to that of 2023. Then there are issues such as sustainability and climate change, which are on everyone’s agenda”.
Tourism figures for the British market in Lloret de Mar (January-September 2023).
According to INE tourist occupancy data, Lloret de Mar received a total of 89,024 travellers from January to September 2023, an increase of 34.5% over 2022, which corresponds to 484,196 overnight stays, an increase of 43% over the same period last year. The average length of stay for British tourists in Lloret is 5.5 days.
