From today until 25 May, the Olympic Conference Centre in Lloret de Mar is hosting a convention of the international company Forcepoint, based in Italy and dedicated to the development of computer security software. A total of 370 delegates from Asia, Europe, Africa and America are taking part. This is an event captured by the Evenia Hotels sales team.
In 2023, the Lloret Convention Bureau continues to focus on the Italian market. On 3 May, it took part in a workshop held in Rome (Italy) together with the Evenia Hotels – Olympic Conference Centre chain. The promotional event took the form of one-on-one interviews and was attended by 190 meeting tourism event organisers from the Italian capital, mainly from associations, who showed interest in the destination and its specialised offer.
The Lloret Convention Bureau is also continuing to develop its strategy in the French market, through its representative agency Partance, to position the destination in the meetings and events tourism sector. Lloret de Mar recently hosted an “Expérience Lloret de Mar” familiarisation trip in which ten event organising agencies from Lyon, Marseille and Montpellier took part. This action follows on from the promotional tour of the French market that took place from 21 to 23 March in the cities of Lyon, Marseille and Montpellier, during which the destination was presented to more than thirty event agencies. It was accompanied by Evenia Hotels, L’Azure Hotel, Santa Marta Hotel, Rigat Park Hotel and Sant Pere del Bosc Hotel. According to Montse Belisario, Director of the Lloret Convention Bureau, “First we presented the destination in France and now they have had the opportunity to come and personally discover the great potential of the destination for their clients. The aim is to close the circle and establish synergies that will ultimately lead to business opportunities. The good participation in the familiarisation trip shows that there is a real interest in the territory, which has already been translated into different requests”.
In line with the organisation’s strategy, the priority markets for 2023 are Catalan, Spanish and French, and promotional activities in strategic markets such as English, Scandinavian and other traditional European markets are being revived. The action plan focuses on promoting Lloret de Mar as an ideal destination for the organisation of meetings, incentives and all kinds of events; marketing and sales support for the different members; and the positioning of Lloret de Mar in terms of communication and brand image.
