Lloret Turisme has started the year by strengthening its presence in strategic markets with its participation in the Vakantiebeurs trade fairs in Utrecht (Netherlands), this weekend at the Fahrrad- & WanderReisen in Stuttgart (Germany) and at the end of January it will travel to Dublin (Ireland) to take part in the Holiday World Show, thus consolidating its commitment to international promotion in markets with great potential for the destination.
The first action took place in Utrecht from 8th to 12th January, where it participated in the Vakantiebeurs fair at the Catalonia stand, under the umbrella of the Costa Brava, together with six other municipalities in the area. This fair, with over 50 years of history, is the leading tourism event in the Netherlands and is noted for the interest of its attendees in active tourism. The first few days were dedicated to professionals in the sector, while the weekend was open to the general public. The Dutch market has a significant presence in Lloret de Mar, with an influx of 45,843 travellers and 255,067 overnight stays between January and November 2024. Elizabeth Keegan, manager of Lloret Turisme, explains that “the strategy in this market is to show the great potential that Lloret de Mar has outside the summer season, with a landscape and natural environment that is highly valued by the Dutch, travellers who still too often link the destination solely to sun and sand. This fair is an opportunity to continue to showcase the destination’s resources and value proposition in terms of active and wellness tourism”.
From tomorrow, 18 January until 20 January, Lloret Turisme will be taking part in another trade fair specialising in active tourism and nature; the Fahrrad- & WanderReisen held in Stuttgart at the prestigious CMT Holiday Exhibition, which last year attracted more than 234,000 visitors. Lloret Turisme will have its own stand at the Catalonia stand, where it will highlight the destination’s attractions for lovers of outdoor activities. The German market experienced strong growth last season, with 109,500 travellers and 574,033 overnight stays between January and November 2024, representing an increase in the number of visitors compared to the previous year. The manager of Lloret Turisme explains that “in this market, as in the Netherlands, we are committed to showcasing the attractions of Lloret de Mar all year round, as the destination is consolidated and well known in both countries”.
In Dublin, Lloret Turisme will take part in Ireland’s leading holiday fair, which, with over 30,000 visitors expected, will be held from 24 to 28 January. The event will begin with an exclusive session for tourism professionals and will continue with the opening to the general public over the weekend. In addition, Lloret Turisme will attend the journalists of the year awards dinner, organised by Travel Extra magazine. Ireland is a market with great potential for Lloret thanks to the good air connections of Girona Costa Brava Airport, with flights to the four main Irish cities. Elizabeth Keegan points out that “it is a market on which we made a clear commitment two years ago, and which has seen significant growth in Lloret since then. The Irish value highly the sun and beach offer with complementary attractions such as gastronomy, culture and active tourism and, both in terms of customer profile and average stay and expenditure, it is a strategic market for the destination. Moreover, their favourite months to travel are in the mid-season, which contributes to a better distribution of visitors to Lloret throughout the year”.
Next week, from 22 to 26 January, Lloret Turisme will also travel to Madrid in a delegation led by the Mayor of Lloret de Mar, Adrià Lamelas, to take part in the Fitur tourism fair, the most important national tourism fair in the sector.
These actions are part of Lloret Turisme’s strategy to diversify markets and strengthen the international positioning of the destination as a benchmark for active, cultural, family and quality tourism all year round.
