Lloret Turisme, Lloret de Mar’s tourism management and promotion body, travelled to Barcelona’s Media Manga restaurant today to meet with the general press and the specialised tourism and travel media.
Lloret Tourism has chosen the Montbar and Media Manga restaurants in Barcelona, whose gastronomic director is Fran Agudo, a Michelin-starred chef from Lloret and 1 Sol Repsol Guide, whose fusion cuisine is a very good example and a great ambassador for our town. In the words of the Councillor for Tourism, Frederic Guich, “young local talent that has grown up in Lloret and has been imbued with the brand personality of this enterprising, diverse and open destination”.
During the presentation, the Councillor for Tourism explained the new features offered by Lloret de Mar in autumn, a destination, in the words of the Councillor for Tourism, “which is the third largest city in Girona, with the attraction of its seafront location and which offers many cultural and natural activities to enjoy a getaway in the mid and low season”. And he recalled that “when the other towns on the Costa Brava are already closed, Lloret de Mar continues to offer many activities and events, as well as a fully functioning hotel industry”.
The novelties for this autumn presented by the manager of Lloret Turisme, Elizabeth Keegan, were:
Gastronomy.
- Healthy food. Lloret Turisme, in collaboration with the Alícia Foundation, has been working for years on adapting its restaurants to the new demands of its customers, paying special attention to allergies and intolerances, with specific training and audits to ensure compliance with the different certifications. This makes Lloret de Mar a pioneering destination in Catalonia in terms of the tourism sector’s focus on healthy food adapted to different needs.
- AMED certification from the Catalan Public Health Agency. Around twenty establishments have this certification in the gastronomic offer of Mediterranean food.
- Gluten-free accreditation. Lloret has more than 5,000 hotel beds (12 establishments) accredited by the Catalan Coeliac Association.
- Little Foodies. Seal in good, healthy and sustainable children’s catering in a total of 20 establishments, specifically 14 hotels and 6 restaurants. This certification certifies that the establishments that have passed the audit guarantee a balanced diet for children during their holiday stay, avoiding the traditional children’s menus that focus on macaroni and spaghetti and escalope with chips. A second round of audits will begin this autumn to accredit new establishments.
- Gastronomic Market. In 2025, Lloret de Mar will have a new municipal market that will combine the sale of local products with gastronomic tasting.
Nature: Coastal paths.
Autumn invites you to enjoy the changing scenery and Lloret de Mar has a coastal path that links the different beaches and coves with views of the Costa Brava. New for 2024 is the new Lloret-Fenals coastal path, a route of approximately 1.5 kilometres that can be completed in 25 minutes. Along the route there are a total of nineteen viewpoints and walkways with panoramic views of the coastline.
In addition, on the last Sunday in September, 29 September, a new edition of the Beaches Walk will be held, which covers all the beaches and coves of Lloret de Mar over a three-hour route (More info: https://www.xinoxano.org/ca/marxa-popular-platges-les-de-lloret). On the same day, the Lloret coastline can also be explored by sea with the Lloret Beaches Crossing.
For sea lovers, there are also snorkelling trips with marine biologists at the Casa del Mar in Fenals throughout September and marine biology workshops in October to discover the secrets of Lloret de Mar’s marine flora and fauna.
Culture: Activities and new projects.
The Indiano Route to discover the town’s Indiano past, dramatised visits on the link between the daiquiri and Lloret de Mar and wine tasting in the Modernist site of Sant Pere del Bosc are just some of the cultural activities that can be booked on the website (https://tickets.lloretdemar.org/ca).
For lovers of the performing arts, there is also a full programme at the Lloret Theatre, with performances of a range of current performing arts. More info: https://www.teatredelloret.cat/programacio
Work on the new amphitheatre in the Santa Clotilde Gardens, with a capacity for 250-300 people, will soon be completed. The Santa Clotilde Gardens, noucentista style gardens hanging over Cala Boadella, are included in the cultural facilities of the Lloret Open Museum and are the most visited cultural space in Lloret. In 2023 they closed with 118,327 visitors. The Santa Clotilde Gardens are also included in the European Route of Historic Gardens listed as a European Itinerary by the Council of Europe.
Events
The dynamism of Lloret de Mar is captured by the wide variety of events scheduled for this autumn with events of different types such as the Marcha de las Playas, the Montphoto international nature photography festival or the Plogging congress linked to the field of nature and sustainability; the Comic Con Costa Brava, the Diada Castellera, the Medieval Fair and the Sant Romà Festival with a leisure and entertainment theme, as well as private events such as the Costa Brava Hub Conference, a football tournament organised by a multinational consumer goods company and another sporting event organised by Unesco with more than 1,200 participants.1,200 participants. Other sporting events include the Cabra’s Trail in September and the Corriols de l’àvia mountain bike race in November.
The manager of Lloret Turisme, Elizabeth Keegan, also detailed during the presentation that “apart from all these proposals, Lloret de Mar continues to work on the present and future of the city in a more strategic plan and we have recently put out to tender the Strategic City Plan 2035”. This Strategic City Plan will run until 2035 and will identify, on the one hand, the needs, challenges and opportunities facing the city and, on the other, the interests and projects envisaged to configure a plan of strategic actions aimed at the city model that is agreed upon by all the agents and stakeholders involved and oriented primarily towards the resident-tourist balance. It consists of three phases and includes a transversal and integrating vision such as Infrastructure and Urban Planning; Environment and Sustainability; Business, Economy and Employment; Equality, Social Cohesion and Housing; Education, Culture and Sport; Health and Wellbeing; Security and Civil Protection and Technology and Innovation; Regulations and Legal Aspects and Governance and Citizen Participation.
