Lloret de Mar continues its public-private strategy of transversal positioning in sustainability and this week, from 11th to 13th March, it hosted the CoCoA H2H event, a professional event with 60 participants that brought together Ibero-American tourism suppliers and buyers from Spain and Portugal around the concept of “transforming heritage”.
Lloret Turisme collaborated in this event, whose distinguishing feature is the concept of “transforming heritage”. The programme of experiential meetings between sellers and buyers has included activities with local suppliers based on this axis, where the interaction between participants is based on personal relationships and actions that have an impact on the improvement of the area where the event is held. This initiative has consisted of different phases, such as an initial diagnosis of how to reduce the impact of the event and then, during the event, calculating it through a platform that measures and returns the carbon footprint. In addition, the organisation will donate 10% of the profits made to a non-profit association, in this case the Association for the Protection of Homeless Animals (APASC) of Lloret de Mar. During the meeting, the participants were able to carry out an activity that consisted of recovering separate glass collection containers to turn them into cat hotels, with the aim of controlling the colonies in some parts of the city. The activity was based on painting the containers with feline graphics, with the help of a professional graffiti artist, and turning the furniture into urban art, at the same time as the professional meetings took place.
The first day was held at the Olympic Conference Centre, the venue for the event, and offered a wide range of experiences to encourage interaction between sellers and buyers: wellness with yoga sessions, active pursuits with electric bike rides and Nordic walking, and art with graffiti painting, among others. The first day ended at the Theatre of Lloret, where, after a networking dinner, the film “La piel Quemada” (The Burnt Skin), shot in the town in 1967, was shown, a historical example of the beginnings of tourism on the Costa Brava. The next day, the participants travelled to Cala Boadella and the Santa Clotilde gardens, where they enjoyed themed activities on international filming in the town, cultural activities with a guided tour of the historic gardens, active activities with a Nordic walking route, and artistic activities with a drawing activity with local sketchers during their professional meetings. The event also included a conference by James Dent, an international benchmark in climate and sustainability solutions.
