In the first quarter of the year, the Lloret Convention Bureau, an organisation dedicated to the promotion of meetings and events tourism in Lloret de Mar, is carrying out various promotional activities in France, one of its strategic markets. Montse Belisario, director of the Lloret Convention Bureau, explains that “our proximity to the border, combined with a good public-private offer, makes us a very attractive destination, especially for companies and agencies from the south of France. As in previous years, within the framework of the 2024 Action Plan, we have carried out our own actions, which have allowed us to present the destination in a much more personalised way, with very good results”. With this in mind, the Lloret Convention Bureau travelled to Toulouse with six of its members (Evenia Hotels, Hotel L’Azure, Hotel Santa Marta, Hotel Sant Pere del Bosc, Rosamar Hotels and Hotel Rigat), where they met with twelve event organisers in the city and were able to present the new Lloret Experiences web platform, which offers incentive and team-building activities for companies in different sectors (food and wine, nature and sport, health and wellness, culture and tradition, sustainability and CSR). The event consisted of a presentation and a networking lunch, which has already resulted in two direct business enquiries.
On the 13th of March, the Lloret Convention Bureau, accompanied by its members Evenia Hotels and Hotel L’Azure, also participated in a presentation organised by the Costa Brava Girona Convention Bureau in Paris, where it met eight event organisers who showed great interest in the destination’s new features.
In 2023, Lloret de Mar will host a number of events organised by French companies, such as the Pierre Fabre pharmaceutical congress, the Osmozis platform congress, the Iseki tractor congress and the incentive for a technology company organised by the Alcevents agency.
The positioning strategy of the Lloret Convention Bureau for 2024 in the French market will be completed in the autumn with a promotional campaign with the event agencies of the cities of Lyon, Paris and Marseille.
