This week, Lloret Turisme, with the support of Lloret de Mar organisations and companies, is hosting a number of press trips aimed at publicising the destination’s value proposition and new features to various national and international journalists and bloggers. Specifically, the media outlet Bicio and La Bolsa del Corredor, a specialised Sport.es website, have travelled to Lloret de Mar to gather information and experience the destination in order to produce various reports on the active and sports tourism on offer, mainly for cyclists and runners.
On Friday, one of the journalists from the Ara newspaper’s Culture supplement will come to discover Lloret’s seafaring legacy through the Maritime Museum and, over the weekend, Lloret Turisme will showcase its full potential in active tourism to the content creators of the Dutch travel website Nature Scanner, one of the leading active tourism websites in the Benelux, with over 200,000 visits per month.
In addition to the press trips, this week Lloret de Mar is also hosting a familiarisation trip for three travel agencies from Madrid and Barcelona, who will be in the destination to find out about the new developments for 2023, especially in the cultural and gastronomic spheres, including Castell de Lloret, with its immersive space on climate change; the vineyards of Domaine Sant Pere and the gastronomic offer at Sant Pere del Bosc; and the El Gammarús restaurant on Cala Canyelles beach.
These actions with opinion leaders are in addition to those coordinated by Lloret Turisme in recent weeks: from 26 to 28 April, Lloret de Mar hosted a national media presstrip from Madrid for journalists from Travelling magazine, Crónica Global, Radio 5, the “El Viajero” supplement of El País newspaper and the family tourism website “Rutas en Familia”, who spent three days discovering the destination’s natural, cultural and gastronomic offer. In addition, the renowned journalist specialising in sustainability and travel and creator and director of the TV series “EL TURISTA” on Canal Viajar and other digital platforms, Cèsar Sar, visited the Santa Clotilde Gardens and the immersive exhibition at the Castell de Lloret. And finally, in coordination with the Catalonia Tourism Promotion Centre in France, we received a visit from an editor of the travel guide Le Routard, who came to discover the natural maritime environment of Lloret de Mar with a kayak excursion in Cala Canyelles.
