Lloret Turisme continues its commitment to consolidating the destination as a benchmark for cycle tourism on the Costa Brava with the updating and improvement of its Lloret Cycling product, which incorporates new features to enhance the experience for cyclists.
Among these new features is the updating of the tracks and the contents of the existing routes, with a technical revision that has adjusted altimetry and routes to offer more precise information.
In addition, 3 new road cycling routes have been created for a wider public. These new routes are more affordable and accessible for more amateur cyclists or those looking for less physically demanding routes, without renouncing the charm of cycling around the Costa Brava and inland La Selva.
These new proposals have been validated by the professional cyclist Tomi Misser, who has personally toured them and has highlighted both the quality of the route and its accessibility.
In terms of promotion and marketing, the image bank has been renewed with new photographs and all the content has been updated both on the specific website for this product (www.lloretcycling.com) and on the wikiloc platform for national and international promotion.
As part of this commitment to cycle tourism, on 27th April Lloret de Mar hosted the 6th edition of the Gran Fondo Lloret Costa Brava, a top-level sporting event that was attended by over 850 cyclists.
In the words of the Councillor for Tourism, Cristina Aymerich, “this continuous improvement of the offer, together with the public-private commitment, is key to continue promoting cycle tourism in our territory. Sports tourism and cycling in particular are strategic in terms of deseasonalisation”.
Cycling was the third most popular sport in terms of number of activities in 2024, a year in which more than 100,000 people involved in sports tourism visited Lloret de Mar. In the private sector, the town has more than fifteen establishments certified in cycle tourism by the Catalan Tourism Agency, providing a specialised service to meet the needs of cyclists.
With these actions, Lloret de Mar is consolidating its position as a benchmark destination for cycling enthusiasts, with an increasingly complete and accessible offer adapted to all cyclist profiles.
