Lloret de Mar held the first meeting of the “Lloret with the Ryder Cup” Committee this Wednesday at the Lloret Turisme offices. This public-private co-governance body has been created to coordinate and promote actions for positioning the destination within the framework of the 2031 Ryder Cup, understood as a strategic opportunity for the country and the region, with a significant economic, media, and international impact.
The Committee, promoted by Lloret Turisme, is made up of institutional representatives and fifteen strategic stakeholders from the local private sector, representing the hospitality, restaurant, service, transportation, and leisure industries.
The Committee is established with a clear commitment to collaborative work between the local administration, the tourism sector, and the local business community, with the aim of creating a shared project that highlights the value of the region, its diversity, and a tourism approach based on sustainability, harmony with the environment, and long-term legacy.
The objective of this working group is to leverage the potential of the period before, during, and after the 2031 Ryder Cup through an action plan to be developed over the coming years with a long-term vision and the goal of creating a positive legacy for the destination.
The meeting is part of the municipality’s strategy to diversify and strengthen its international positioning by incorporating golf as a high-value-added segment, adding to its long history in sports tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions). In the words of the Mayor of Lloret, Adrià Lamelas “We want to make Lloret de Mar a central hub for visitors connected to the Ryder Cup, leveraging the region’s resources, the involvement of local stakeholders, and a destination model based on collaboration and sustainability.”
Following the Committee meeting, Lloret Turisme organized an awareness and training day designed to highlight the opportunities linked to the Ryder Cup and golf tourism for the local professional sector. The session, held in the Multipurpose Room of the Lloret Library, was attended by approximately eighty professionals and was led by Jaume Marín, a consultant, trainer, and tourism mentor.
This initiative is part of Lloret de Mar’s roadmap to prepare the destination, generate synergies between the public and private sectors, and work towards a legacy that extends beyond hosting the 2031 Ryder Cup.
