Lloret de Mar has presented its annual sports tourism data as part of the Sports Tourism Working Table, a public-private coordination forum that this year celebrates its tenth anniversary.
During 2025, a total of 101,625 people linked to sports tourism passed through Lloret de Mar’s sports facilities. Of these, 58,723 were athletes and 42,902 were accompanying persons.
In terms of the number of activities, 494 sporting tourism activities were held throughout the year, of which 395 were sports stays (training camps) and 99 were sporting events.
Among the most prominent sports for training camps are athletics, football, swimming, triathlon and cycling, with a notable presence from international markets such as France, Poland, Sweden, Switzerland, Norway and the United Kingdom, which consolidates Lloret de Mar’s international standing in this segment.
The meeting also highlighted that 2026 will mark 20 years since Lloret de Mar was certified as a Sports Tourism Destination by the Catalan Tourist Board. Over these two decades, the destination has consolidated its position as one of the destinations with the most certified sports disciplines in Catalonia, including football, athletics, team sports, cycling, swimming and triathlon.
Following tourism trends, Lloret de Mar has been able to confirm, through its Tourism Intelligence programme, that tourism products related to an active and sporting component have increased, currently ranking third and fourth respectively among visitors’ interests.
The Councillor for Tourism, Cristina Aymerich, has highlighted that “this strong positioning of the destination has been made possible thanks to the natural resources and sports infrastructure we have, as the public-private commitment to specialisation, the structuring of the product, the strengthening of international promotion and strategic planning to host sporting events and stays throughout the year, which position us as an example of co-governance in this area.”
Currently, the table is made up of more than twenty certified accommodation establishments and receptive companies, and has become a key tool for sharing data, identifying market opportunities and driving new promotional and marketing initiatives.
Furthermore, for 2026, Lloret de Mar Town Council has secured a significant investment of €1,245,000 for the modernisation of several municipal sports facilities. The works include the renovation of the tartan on the athletics tracks, improvements to the municipal swimming pool, the installation of new turf on the Municipal football pitch, the refurbishment of changing rooms and various improvement works at the Molí football pitch.
In the words of the Councillor for Sports, Frederic Guich, “These investments allow us to continue improving the quality of the municipality’s sports facilities and reinforce sport as a key element for contributing to the resident-tourist balance, as well as a strategic tourism product for destagionalisation.”
Looking ahead to 2026, Lloret de Mar will continue to strengthen its position in sports tourism by participating in specialised fairs, professional workshops and promotional activities in international markets, as well as by organising a wide calendar of sporting events throughout the year.
