The Benelux is one of Lloret de Mar‘s strategic markets, and in this sense Lloret Turisme has once again planned a series of promotional activities aimed at presenting the city’s modern character, as well as the diversity of what Lloret de Mar has to offer as an urban sun and beach destination, where you can enjoy culture, nature, sport and gastronomy.
From the 18th to the 21st of April, Lloret Turisme, through its commercial representation in the Benelux, is organising an influencer trip, made up of four influencers from the Netherlands and Belgium (Karen Michiels, Sigrid of the Sun, Lissete van Beek and Wanderlust), who, accompanied by a videographer, will generate and publish different content about their experiences in Lloret de Mar, both on their social networks and on their blogs. Lloret Turisme has put together a full programme that includes a visit to the Santa Clotilde Gardens with a daiquiri workshop, visits to the Lloret Castle, the Santa Cristina and Sant Pere del Bosc sites, as well as various nature activities such as a pitch and putt masterclass, a kayak trip and a walk along the new section of the coastal path. The programme also includes an Indiano route with a visit to Can Font, wine tasting, a guided tour of Tossa de Mar, where they will arrive by boat, and a night out at one of Lloret de Mar’s leading nightlife venues. In the words of Elizabeth Keegan, manager of Lloret Turisme, “In order to take advantage of and encourage maximum content generation, we have put together a very comprehensive programme that shows the attractions of Lloret de Mar and its value proposition from different perspectives, whether from a cultural, natural or gastronomic point of view, highlighting the renovation of the accommodation facilities and some of the new restaurants and activities on offer. The action with these influencers will allow us to create a much more real, experiential and immediate story that will be much more inspiring”. This activity will be complemented by a social media campaign in the Benelux and a press release with news about the destination for 2024.
This week, Lloret Turisme also travelled to the south of the Netherlands to take part in an event organised by the Costa Brava Girona Tourist Board at the Beekse-Bergen Animal Park, which was specifically aimed at family tourism and was attended by 21 travel agents and 16 media representatives from this market. From the rest of the region, in addition to Lloret de Mar, Roses, Calonge-Sant Antoni, Platja d’Aro, Blanes and the Girona Camping Association also took part.
Tourism Figures Benelux Market 2023
The Benelux market, consisting of Belgium, the Netherlands and Luxembourg, will account for more than 10% of the total number of overnight stays in Lloret de Mar in 2023, making it the second international market with the largest presence in Lloret de Mar, after the United Kingdom. It has also been one of the most loyal traditional European markets during the post-pandemic period.
Belgium
Travelers: 51,205 (4’40%)
Overnights: 289,783 (5.43%)
Netherlands
Travelers: 45,216 (3.57%)
Overnights: 251,103 (4.70%)
