Lloret de Mar has consolidated its position as a benchmark destination for major international corporate events with the arrival of Futurise, the global convention of a multinational technology company, which was held from 19 to 23 May. This meeting, organised by one of the world’s leading companies in digital marketing and advertising technology, brought together nearly 3,000 of its employees from all over the world, mainly from the United States, France and Spain.
The event generated a direct economic impact of over 2.8 million euros for the municipality and 3.8 million euros for the province of Girona. This impact has been distributed especially among the local hotel and restaurant sectors. The convention was distributed among more than a dozen four- and five-star hotels in the destination, such as the Melià Lloret de Mar, L’Azure Hotel, the Evenia Olympic Resort, the Frigola Delamar and Gran Hotel Flamingo Group hotels and the Guitart Central Park Hotel, among others. In the field of catering, more than 10 restaurants offered the different meals and gastronomic activities programmed.
Beyond the hospitality industry, the impact of the event has also been shared by nightlife companies, team-building activities and unique spaces such as the Castell de Lloret and the spot of Santa Cristina, among others.
This convention reinforces Lloret de Mar’s strategy as a MICE (Meetings, Incentives, Conferences and Exhibitions) destination, contributing to the deseasonalisation of tourism and highlighting the value of the professional services offered by the Lloret Convention Bureau, created in 2009, which currently has around sixty members in the public and private sectors.
