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Lloret Turisme strengthens Lloret Cycling’s positioning with promotional activities in Navarre and London

Lloret Turisme has stepped up the promotion of the Lloret Cycling product this past quarter by taking part in two promotional events, one national and one international. At a national level, the destination participated in the II Navarra in Bici International Congress, held in Pamplona and organised by the Government of Navarra, in a round-table discussion dedicated to the strategic positioning of cycling tourism territories. More than 100 professionals took part, and topics such as cyclist profiles, public-private collaboration, territorial impact and future challenges were addressed.

“Actions like this consolidate Lloret de Mar’s position as a benchmark destination in the creation and promotion of this product”, highlighted the manager of Lloret Turisme, Elizabeth Keegan.

Internationally, last week Lloret Turisme took part in a professional workshop in London organised by the Costa Brava Pirineu de Girona Tourist Board, alongside the Rouleur Live trade fair, one of the UK’s most prominent cycling events. The initiative, entitled “Costa Brava Girona Pyrenees Cycling & Wine Tourism”, brought together 20 representatives from the media and specialist agencies, to whom Lloret Tourism presented the value proposition of Lloret Cycling, in terms of its scenery and routes, as well as its specialised services and accommodation. Elizabeth Keegan explains that: “it is a strategic action that has allowed us to contact a highly qualified and influential audience within the sector2.

In 2025, Lloret Turisme has introduced three new road cycling routes, designed for a wider audience with less demanding technical requirements. The existing routes have also been updated, with a detailed review of elevation profiles, routes and GPS content, as well as the renewal of the image bank, the update of the official website www.lloretcycling.com and the dissemination of content on specialised platforms such as Strava and Wikiloc.

As for cycling events in the municipality, Lloret de Mar hosted the Corriols de l’àvia this weekend, a popular mountain bike race with over 400 entrants; and the date for the next Gran Fondo Lloret Costa Brava has already been announced, to take place on 18 April 2026. The fifth edition of the Corriols de l’àvia sold out all places before the official registration deadline, a clear indication of the growing interest in mountain biking in Lloret de Mar.

Lloret de Mar strengthens its position in MICE & Sports by participating in the MICE & Sports Showcase and hosting an international famtrip

Lloret de Mar consolidates its position as a leading destination for MICE & Sports tourism by participating in the first edition of the MICE & Sports Showcase held in Santa Susanna, organised by FC Sport Experiences, a UK-based company specialising in MICE and sports, and supported by the Catalan Tourist Board (ACT). According to the manager of Lloret Turisme, Elizabeth Keegan: “From the moment we heard about this initiative, we were committed to it, participating in and hosting a prospecting visit in a tourism segment that allows us to showcase the tourism products in which we are leaders: sports tourism and meetings and events tourism”.

The event brought together 25 international operators specialising in sports and meetings tourism, offering professional contacts and promoting the destination’s specialised offerings. Lloret de Mar was represented by Lloret Turisme, accompanied by several local companies such as Melià Lloret, Evenia Hotels and Sport Contact.

Subsequently, three famtrips were held, one of which took place in Lloret de Mar and the Costa Brava, co-organised with the Catalan Tourist Board, the Costa Brava Girona Tourist Board and Lloret Turisme. This familiarisation trip was attended by seven international agencies, which were able to see first-hand the destination’s potential for hosting corporate events and sports stays.

During the famtrip, participants enjoyed a full schedule of activities that included an immersive experience at Lloret Castle, a visit to the municipal sports facilities, a visit to the 20th-century gardens of Santa Clotilde with a presentation of the new amphitheatre, lunch and a visit to the 5* Santa Marta Hotel, and various complementary experiences at the Girona FC football ground and at the Camiral, a Quinta do Lago Resort, Girona.

Lloret de Mar, with more than 100,000 sports tourists in 2024, has been certified as a Sports Tourism Destination since 2006, and since 2009, it has had the Lloret Convention Bureau with more than 50 members, becoming one of the first sun and beach municipalities in Spain to work with this product.

MICE in Lloret: a year-end with top-level events

The last four months of the year have confirmed the good health of the MICE segment in Lloret de Mar, with the holding of numerous corporate events, conventions and international incentives that have brought together participants from different countries and sectors. Among the most notable at the national level are the conventions of multinationals such as Unilever, Kave Home, Eurofins Laboratories and Mary Kay. Several international incentive trips have also been held, such as those organised by Selvert Thermal (Italian cosmetics sector, 200 people), Delko (French automotive sector, 280 participants) and Barcelona Supercomputing Centre (technology convention for 200 attendees).

In addition to these events, there have been other incentives and professional meetings, such as that of the US company Pear Sandals, those of the Scandinavian agency Provotum with companies from Finland and Sweden, and corporate activities by firms such as AGC Pharma, T-Systems and Fit XR, with participants from Spain and the United Kingdom. The season has also included major international conventions such as Gang of Pizza (550 people, France), The Access Group (two incentives for 860 and 540 people, United Kingdom and Romania), Isaza Medical (56 participants, Spain) and Herbalife (292 participants, Spain).

The Councillor for Tourism, Cristina Aymerich, explains that: “Lloret de Mar reaffirms its strategic commitment to the MICE&Sports segment, which clearly contributes to the deseasonalisation and diversification of the tourist offer, and consolidates the municipality as one of the leading destinations in Catalonia and Spain for holding conventions, incentives and sporting events in a unique setting such as the Costa Brava.”

Lloret Turisme presents the latest developments from Lloret Cycling at Sea Otter Europe Girona 2025

Lloret Turisme was present once again at the Sea Otter Europe Costa Brava-Girona Bike Show 2025, held from 18 to 21 September in Girona. This fair is one of the most important in the world of cycling, and at this year’s event, Lloret presented the latest developments in “Lloret Cycling” to reinforce its position as a leading cycling tourism destination on the Costa Brava.

One of the main new features is the creation of three new road cycling routes, designed for a wider audience. These itineraries, which are less technically and physically demanding, are aimed at more amateur cyclists and all those visitors who want to enjoy a privileged natural environment by bicycle, but without overly demanding routes. The new routes have been validated by Tomi Misser, renowned former world downhill champion and cycling icon, who has highlighted the quality and accessibility of the routes.

In addition, a technical update of the GPS tracks and content of the existing routes has been carried out, with a detailed review of altimetry and tracks to provide more accurate information to users. This update is complemented by the renewal of the image gallery, the updating of the official website www.lloretcycling.com and its dissemination through the Strava platform.

Participation in Sea Otter Europe has allowed Lloret Turisme to present this offer to a specialised audience, operators in the sector and the media, at one of the most important events on the European cycling calendar.

In the words of Lloret de Mar’s Councillor for Tourism, Cristina Aymerich, “our goal is to continue positioning Lloret as a leading destination for sports tourism and cycle tourism. Improving the product, together with public-private collaboration, is key to continuing to grow in this segment and promoting de-seasonality”.

On 27 April, Lloret de Mar hosted the 6th edition of the Gran Fondo Lloret Costa Brava, which brought together more than 850 cyclists, consolidating its position as an essential event for road cycling enthusiasts. In addition, in 2024, more than 100,000 people linked to sports tourism visited the destination, with more than 15 establishments certified in cycle tourism by the Catalan Tourism Agency, offering specialised services designed for cyclists.

Also noteworthy is the Corriols de l’Àvia mountain bike race, organised by the Peña Ciclista de Lloret cycling club, which will take place on 23 November and has established itself as an unmissable event for mountain bike enthusiasts.

With these initiatives, Lloret de Mar is consolidating its leadership in sports tourism and committing to a sustainable, diversified and active model throughout the year.

Lloret de Mar is positioning itself as a key destination for golfers in the context of the 2031 Ryder Cup

Lloret de Mar is strengthening its sports tourism strategy with its sights set on the 2031 Ryder Cup, which will take place at Camiral, a Quinta do Lago Resort, Girona, one of the best golf courses in Europe. The destination aims to consolidate its position as the preferred choice for golfers and their companions looking for accommodation and complementary experiences just a few minutes from the golf course.

Its proximity to Camiral, a Quinta do Lago Resort, Girona, and other golf courses on the Costa Brava, together with a wide range of gastronomy, nature, culture and wellness options, make Lloret a strategic tourist hub for golfers all year round.

With more than 29,000 hotel beds and a long history of hospitality, Lloret de Mar has been recognised as a Sports Tourism Destination by the Catalan Tourism Agency for 20 years. The destination offers first-class infrastructure and a diversified value proposition tailored to different profiles: adults-only hotels, family establishments, resorts with specialised services for athletes and boutique accommodation.

This commitment to sport is accompanied by the consolidation of Lloret de Mar as a Healthy Tourist Destination. The city combines balanced cuisine with a natural environment that promotes physical activity and well-being. Its 9 km of smoke-free beaches, coastal paths, 68% forest cover and signposted sea routes for open water swimming make Lloret a unique setting for an active and healthy lifestyle. This combination of nature, sport and well-being completes the destination’s positioning as an ideal base for golfers visiting the Costa Brava.

In this context, Lloret Turisme has launched an action plan in collaboration with the private sector, specifically focused on online positioning and international promotion to raise awareness of the destination as a strategic base for golf on the Costa Brava and consolidate a legacy that will transcend the Ryder Cup.

Lloret de Mar hosts the 44th edition of the World Health and Medicine Games “Medigames”

Lloret de Mar has once again become an international meeting point with the 44th edition of MediGames 2025 – World Medical & Health Games, a globally consolidated event that brings together doctors and health professionals from different continents every year.

This year’s edition, held in Lloret de Mar, brought together more than 1,500 people, including professionals and accompanying persons, from 49 countries around the world. This event combines sporting competitions in 20 different disciplines with an accredited scientific programme.

From last Saturday 7th June until tomorrow, Saturday 14th June, doctors, nurses, physiotherapists and other health professionals have been competing in 20 sports disciplines such as athletics, football, swimming, cycling, basketball and tennis, among others, and at the same time they have been able to participate in the four scientific sessions within the framework of the International Symposium on Sports Medicine.

According to official data from the organisation, the average expenditure per participant is €150 per day, excluding accommodation and complementary activities. The average stay is 6.57 nights. The total economic impact is estimated at approximately €1,883,500, including accommodation, catering, logistical services and complementary activities.

The event was organised by the Corporate Sport Organisation, with the support of Lloret de Mar Town Council, Lloret Turisme, the Costa Brava Girona Tourist Board and the Sports Council of la Selva.

This edition strengthens Lloret de Mar’s leadership in the field of MICE and sports tourism. In 2024, the destination hosted the UN Inter-Agency Games, a United Nations meeting with more than 1,600 employees from all over the world.

According to Elizabeth Keegan, manager of Lloret Turisme, “This type of event allows us to present Lloret de Mar as a destination that specialises in hosting meetings that combine professional and leisure activities in an environment that promotes health and sport”, adding that “this is also an audience that acts as a powerful prescriptor of our destination”.