Lloret de Mar, venue for the meeting of the European partners of the Greentour circular economy project

Members of the UNESCO Chair, of the Camino Lebaniego (Cantabria), of Rías Bajas (Pontevedra) and of Guimarães (Portugal) have participated

Lloret de Mar hosted the first face-to-face meeting of the Greentour project Circular Economy and Sustainable Tourism in Destinations in the SUDOE area”, a pilot project financed with European funds that creates alliances between territories for the implementation of environmentally efficient systems and the creation of an eco-label in the SUDOE area (regions of south-western Europe). A total of fifteen members have participated: the UNESCO Chair for Climate Change of the Pompeu Fabra University, the University of Cantabria, the Camino Lebaniego, EnergyLab, the University of Aveiro (Rias Baixas) and the Laboratório de Paisagem de Guimarães (Portugal).

During the meeting, they shared the evolution of the project initiated at the end of 2019 and each member made a brief presentation on topics such as techniques for improving the involvement of the establishments adhering to the programme in each territory; analysis of the environmental data collection system; Greentour as a tool for sharing good practices with other destinations or training on eco-design and eco-labelling. During their stay, the participants were also able to visit the Santa Clotilde Gardens and learn about the recovery of the cultural heritage linked to the Indianos through the daiquiri.

In Lloret de Mar, around ten accommodation and service companies are taking part in the Greentour project.

In addition to this meeting, last week Lloret Turisme also coordinated the closing benchmark of the Lloret de Mar Executive Programme for Ethical and Sustainable Transformation, where around fifteen participants were able to learn first-hand about sustainable projects in the private sector in the area, such as the Hotel Neptuno Park in Calella, the Mas Salagròs eco-resort and the Lasal del Varador restaurant in Mataró. Elizabeth Keegan, manager of Lloret Turisme, explains that “these meetings with other destinations and entrepreneurs allow us to learn about other initiatives and best practices and at the same time corroborate that Lloret de Mar is working along the right lines”.

Still on the subject of sustainability, Elizabeth Keegan, together with representatives of Climate Action of the Government of Catalonia and the Visit Valencia Foundation, took part today in Tarragona in the technical conference “Circular economy and tourism: a new roadmap”, organised by LABIIT of Eurecat (Technology Centre of Catalonia) and Tarragona Provincial Council, on the experience of Lloret Turisme as partners in the European circular economy project Greentour, and the different public-private collaboration initiatives on sustainability that the destination is developing.


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