Lloret Turisme took part yesterday in Bristol in a promotional event organised by the Catalan Tourism Agency with around forty agents from the British airline Jet2 Holidays. This promotional event is part of the promotional campaign of the airline Jet2, which this season is launching a new route connecting the Costa Brava with Bristol from Girona Airport. Also confirmed are the existing routes from Girona to the United Kingdom from 2019 with the same operator with the cities of Birmingham, East Midlands, Leeds, London-Stansted, Manchester and Newcastle.
The Mayor of Lloret de Mar, Jaume Dulsat, explained that “The company’s forecast for this season is 50,000 seats and 11 flights a week to Girona airport, which is very positive. Of this total, a significant number will spend the night in Lloret de Mar, where Jet2 has signed agreements with almost thirty hotels”. According to the Mabrian tourism intelligence tool, which Lloret Turisme works with, in 2022 the United Kingdom will be the market with the second highest number of tourist mentions of Lloret de Mar after Spain.
During the event, Lloret de Mar and Salou, the only tourist destinations in Catalonia to take part, were able to present the region’s tourism offer to the participating agents, and the event closed with a networking event for all those attending.
In the words of Elizabeth Keegan, manager of Lloret Turisme, “It is a pleasure to be able to recover these promotional actions with the British market after a year with almost no international mobility. This type of action allows us to continue to focus on our traditional markets and, in this case, specifically on the offer specialising in family tourism, the main profile of the operator Jet2 Holidays, with whom we have closed other comarketing actions for 2022″. This operator currently has a contract with 29 hotels in Lloret de Mar.
Since 2010 Lloret de Mar has been certified as a Family Tourism Destination by the Catalan Tourism Agency and currently has 24 certified establishments, including accommodation and activity companies.
The British market was the third largest outbound market for Lloret de Mar in 2019, with 121,142 travellers from this source, 9.2% of the total number of travellers and a total of 660,577 overnight stays, 11.3% of the destination’s total number of overnight stays. More than 14,000 came through this operator, with approximately 50% of its clients being families and the other 50% couples.