The Lloret Convention Bureau, together with Evenia Hotels and Hotel L’Azure, is currently in the Nordic countries taking part in a promotional tour organised by the Costa Brava Pirineu de Girona Tourist Board, with the aim of presenting Lloret de Mar’s specialised offer in meetings and events tourism.
The promotional event began on 3 May in Oslo with a presentation to forty agencies specialising in Premium and MICE and today it is in Stockholm with another promotional presentation aimed at thirty agencies also specialising in Premium, MICE and golf. In both cases the destination’s offer was presented, followed by a cocktail workshop inspired by the Costa Brava and the Girona Pyrenees with Gerard Ruiz of Cocktail Time, and ended with a networking dinner. In parallel to the promotional activities, commercial visits were made to local agencies such as FIRMATUR, AMEX, KJENTFOLK, EVENTYR and PLAYROOM, among others.
The Lloret Convention Bureau has already been hosting various events for Scandinavian agencies and companies for years, such as the international convention of the service station company Q8, the sports services provider Korpen and the technology company Pleo.
The Director of the Lloret Convention Bureau, Montse Belisario, explains that “event organisers particularly value the ease of mobility on foot throughout the city, the diversity of experiences we can offer them, this specialisation as a coastal destination with good value for money, and above all combined with our strategic location and good weather”.
Last weekend Lloret de Mar hosted a familiarisation trip for the Deluxe Travel Market international workshop, an event organised by Chance Travel Consulting with the participation of the Costa Brava Girona Tourist Board through its Premium Marketing Clubs and the Costa Brava Girona Convention Bureau, which was attended by around fifty organisers at the Hostal La Gavina S’Agaro and Alàbriga Hotel & Home Suites. In Lloret, the thirty or so members of the familiarisation trip were able to enjoy a guided tour of the Santa Clotilde Gardens, our unique space that is ideal for holding all kinds of events and which is part of the European Itinerary of Historic Gardens by the Council of Europe.
Nordic outbound market data
According to data from the Catalan Government’s Business and Employment Observatory, in 2019 Lloret de Mar welcomed 1.25% of tourists from the Nordic countries (Denmark, Sweden, Norway and Finland), specifically 0.47% from Sweden, 0.39% from Norway, 0.25% from Denmark and 0.14% from Finland.